Almost every designer has to deal with branding issues. You are asked to develop the visual identity for an organization or to shape a new product brand. Sometimes there is already a visual brand identity and you are asked to shape a specific part: packaging or a campaign.

Most designers tackle brand issues based on their own knowledge and experience and do not pay enough attention to those elements that ensure that a brand becomes a strong brand. 

In this training you will learn to design from a strategic perspective and from a marketing perspective, the perspective of your client.

This is training 1 of 3:
Brand and Strategy: the basic theory you need to know to work for brands.

You can register via the BNO website.