Almost every designer has to deal with branding issues. You are asked to develop the visual identity for an organization or to shape a new product brand. Sometimes there is already a visual brand identity and you are asked to shape a specific part: packaging or a campaign.

Most designers tackle brand issues based on their own knowledge and experience and do not pay enough attention to those elements that ensure that a brand becomes a strong brand. 

In this training you will learn to design from a strategic perspective and from a marketing perspective, the perspective of your client.

This is training 1 of 3:
Brand and Strategy: the basic theory you need to know to work for brands.

You can register via the BNO website.

Design for Brands: the translation of strategy into design and what requirements it must meet if you want to lay the foundation for a strong brand.

This is part 3 of 3. The separate training courses can be followed as a whole but also separately. Registration is per individual training.

Your can register via the BNO site.

The Process: the process, together with your client, to arrive at the right principles for your visual brand identity.

This is part 2 of 3. The separate training courses can be followed as a whole but also separately. Registration is per individual training.

You can register via the BNO website.

Almost every designer has to deal with branding issues. You are asked to develop the visual identity for an organization or to shape a new product brand. Sometimes there is already a visual brand identity and you are asked to shape a specific part: packaging or a campaign.

Most designers tackle brand issues based on their own knowledge and experience and do not pay enough attention to those elements that ensure that a brand becomes a strong brand. 

In this training you will learn to design from a strategic perspective and from a marketing perspective, the perspective of your client.

This is training 1 of 3:
Brand and Strategy: the basic theory you need to know to work for brands.

You can register via the BNO website.