This episode of It's all Graphic is all about visual identity. The fields of graphic design and the visual design sector are changing rapidly due to technological development, making the distinctions between the disciplines to become more and more blurred. In the past, a designer would create a visual identity and record all the possible applications in a house style manual. This guide would be implemented within all means of communication, which to a certain extent ensured control over how your message came across. Currently however, it has become more difficult to ensure the quality of a visual identity.

(English spoken)