In ‘Ontwerpen is geen kunst’ (Dutch - To Design is no Art) Roel Stavorinus states that many designers miss good opportunities. With their competences they can be of great value for organisations. But they will have to pay more attention to the process. He calls out to designers to indulge in their clients and to customize their services, taking into account the culture of the organisation they work for.
‘Ontwerpen is geen kunst’ is a collection of articles published from June 2009 to May 2013. The articles contain practical examples and loads of useful tips and suggestions. Therefore it can be interesting for both aspiring and professional designers.