I was asked to speak about the value of brands. Their financial value, that is. My entire life I have operated in an area where brand and design come together. A terrain that continues to interest and intrigue me. I know investing in design and brand makes sense. I know that, when done the right way, it pays off. But what exactly is the right way? I investigated this and found an answer.

In this white paper, I will discuss brand value and what it means. The idea was to get an understanding of how to express brand value in financial terms. But as you will read, this is an area shrouded in obscurity that is difficult to grasp. What interests me more is how brand and design are connected and which buttons you need to press to create and grow a strong brand. Because these buttons are definitely there. Supported by research no less.

Finally, I will offer you a tool. I think it’s important to offer something practical, an instrument that allows you to work on your brand. In this case, it’s an instrument that allows you to take a critical look at your brand. Which parts score well and where could you kick it up a notch?

Brand Value by Design is not for sale.
Send me an email if you want to receive a copy.