Strategisch Brand Design (Dutch) offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects.

Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy. Part 4 (online) contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching.

Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication.

You can purchase your own copy of Strategic Brand Design in your online bookstore:

Directly at Noordhof
Managementboek NL

Book reviews and articles
‘Strategic Brand Design touches all the important topics’.
'The ambition of the organization behind the brand is crucial'